The Prime is the creative team at The Prime Music Ltd. It comprises Nick ten Broeke, Björn de Water, and Simon Napier-Bell.
Nick is the principal producer and songwriter with Björn & Simon mostly taking care of business. But it’s not always that cut and dried. Bjorn & Simon frequently act as executive producers with Nick often sitting in on business meetings.
The Prime Music Ltd was founded in 2013. During these last couple of years its productions and songwriting have been very successful and was featured by top artists from the Netherlands, Ireland, the UK, and the USA.
These include – from the Netherlands: Chef’Special, Gers Pardoel – from Ireland: Sinéad O’Connor – from the UK: Loudkidz, Anttix – from the USA: Tyga, Busta Rhymes, JadaKiss ft Carol Anthony. In spring 2015, to celebrate the derby match between Manchester United and Manchester City they produced a special track with British group Loudkidz that received over 3 million hits on the Manchester United website and reached an audience over 65 million worldwide. In July 2015, they produced a track for Irish singer Sinéad O’Connor to sing at the UFC 189 fight between Conor McGregor and Chad Mendes that was televised to several millions of people worldwide.
Together – Nick, Björn & Simon – are The Prime Music Ltd.
Some of our latest releases